7 Events Africa is a metier organisation in South Africa. Established as a key strategic business platform organiser focused on building and nurturing relationships in all sectors of business throughout Africa. We equip various industries with executive information, industry knowledge, public and private sector collaborations to ensure that businesses connect to discuss positive growth through common goals. Our clients are provided with unique platforms to share innovative solutions, foster business relationships and learn best practice through our exhibitions, summits and training solutions.

our vision


Our vision is disrupt the events industry by ensuring out of the box methodology for all  our clients, we aim to revolutionize and conceptualize a fresh new approach which remains in line with the fourth industrial revolution.


our mission


Our Mission is to recreate the rules set out by the historians of the events industry and to set a standard second to none, by connecting Africa and educating the public and private sector in the ICT and CX industry. Ensuring positive growth in the African economy and creating investment opportunities.



Meet The Team


Samantha Petersen

Joint MD

Samantha has over 15 years of work experience in team in environment and is able to motivate, think creatively on her feet and has a proven track record of generating and building relationships, managing projects from concept to completion and coaching individuals to succeed.

Aloysius Petersen

Joint MD

Aloysius is a multi skilled, multi talented businessman whose passion for the work he does creates an environment of growth.  His specialties are Business advising, motivational speaking, finance framework, business framework specialist and customer experience among many others.